The online home based business industry is growing by leaps and bounds, and for good reason. More and more people want to work from home. People are tired of working for someone else and not being paid what they are worth. Parents are realizing that their children are growing up much too quickly. With the problems of the global financial crisis many people are realizing the potential of a home based online internet business. But with the growth of the work at home internet industry also comes’ the growth of dishonest businesses on the internet. How do we avoid them?To find a legitimate internet system is not as hard as it seems. It just takes time, a weeding through process. Unless of course you are fortunate enough to find one right from the get go. The process I am going to share in this article can be applied by both sides of this equation. If you are currently building an in-home online business you too may apply these principals. The more of us who will build our businesses with honesty and integrity, the better it will be for everyone involved and for all who will come after us.First and foremost; people are not wanting to join a business, they want to join a person. They want to become involved with someone they can trust. They really want to follow a leader. By that I mean, they want someone they feel they can trust to lead them step by step in building a successful and profitable online home based business. After all this is still a people business. Sometimes we can feel disconnected from humanity when we work at home online on the internet. But it is still a people business. You still need people to join your business. But remember, they are really joining you. If they feel they can trust you and that you will lead them, they will join your business. How do we accomplish that?Remember, if you are currently building your business; apply these principals to your business, because these are the qualities in a leader that people are looking for. When you are searching the internet for an internet system, avoid the ones with outrageous monetary claims. I’m not saying you can’t make a lot of money at this, you can. I just believe if you are building your business with integrity you won’t use large money making claims to promote your business. Most of these sites will make huge money claims with little or no effort. There is no such thing as something for nothing. Yes you can make a very large income in this industry, but it will take effort and effort on a consistent basis.Look for a site that gives you content and substance now. If you have a legitimate business, share what you have, it will come back to you many times over. If you are reading articles to gain knowledge in this home based internet industry, do you want to spend your time reading meaningless junk, or would you rather have substance and good content that will benefit you? I think the answers obvious. Honest legitimate leaders share their knowledge. Only dictators and tyrants withhold knowledge. When you freely give knowledge it builds trust.Look for a business or system that has a personal touch. By that I mean; are the people in the system you are looking at accessible? Can you contact them? Do they share of themselves? Do they make it clear that they will be there after the sale? As I said earlier; people want to join people not a business per say. I believe that if we will make the foundation of our business trust, integrity and honesty people will flock to our businesses. That’s what people really want to join. Take the first step and get started today.